Senior Performance Marketing Engineer

Description

Summary: Seeking a data-driven Senior Performance Marketing Engineer to build scalable systems optimizing acquisition, attribution, and campaign performance across paid media. Highlights: 1. Bridge marketing and engineering through scalable system development 2. Design and implement marketing tracking and attribution systems 3. Automate marketing workflows and enable data-driven decision-making **Job Summary** We are seeking a data\-driven **Senior Performance Marketing Engineer** to bridge marketing and engineering by building scalable systems that optimize acquisition, attribution, and campaign performance. You will design tracking infrastructure, automate marketing workflows, and enable data\-driven decision\-making across paid media channels. **Key Responsibilities** * Design and implement **marketing tracking and attribution systems** (web, mobile, server\-side) * Integrate platforms such as **Google Ads, Meta Ads, TikTok Ads, and analytics tools** * Build and maintain **data pipelines and dashboards** for campaign performance monitoring * Develop scripts and automation to optimize bidding, budgeting, and targeting * Ensure accurate tracking using tools like Google Tag Manager, Segment, or similar * Collaborate with marketing, product, and data teams to define KPIs and experiments * Implement **A/B testing frameworks** and analyze campaign performance * Optimize conversion funnels and user acquisition strategies * Ensure compliance with data privacy regulations (GDPR, CCPA, etc.) * Troubleshoot tracking discrepancies and data quality issues * Support CRM and marketing automation integrations (HubSpot, Salesforce, etc.) * Stay current with ad tech trends, attribution models, and privacy changes **Required Qualifications** * Bachelor’s degree in Computer Science, Engineering, Marketing Analytics, or related field * 5\+ years of experience in **performance marketing, marketing engineering, or analytics engineering** * Strong programming skills in **JavaScript, Python, or SQL** * Hands\-on experience with **Google Tag Manager, Google Analytics (GA4\), and marketing pixels** * Experience integrating and managing **ad platforms APIs** (Google Ads, Meta Ads, etc.) * Strong understanding of **attribution models, conversion tracking, and funnel analytics** * Experience with data visualization tools (Looker, Tableau, Power BI, or similar) * Familiarity with cloud platforms (AWS, GCP, or Azure) * Knowledge of REST APIs and webhooks * Strong analytical, problem\-solving, and debugging skills * Excellent communication and cross\-functional collaboration skills Job Type: Full\-time Pay: RO2,450\.000 per month Work Location: In person